Strategy & Branding
ChefBox
- Client
- ChefBox by Butcher Girls
- Industry
- Food & Meat Delivery
- Services
- Brand Strategy
Brand Identity
Logo Design
Partner Campaigns
Recipe & Social Design
ChefBox is a Butcher Girls program: limited-edition meat boxes built with well-known chefs, each one with original recipes. Limited edition box, unlimited flavor.
We shaped the strategy and built the ChefBox brand around it: a heavy, hand-drawn wordmark that sits next to Butcher Girls without competing with it, and a flexible look that changes with each chef. Marcus Samuelsson’s box got bold color and pattern, Tyler Florence’s went classic steakhouse, and every drop came with its own recipe cards, launch graphics and social content.
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Building a brand that needs to look the part?
SOFIA is a creative and performance marketing studio in Bend, Oregon, working with brands across the US and worldwide on identity, Shopify builds, content and paid media.