Strategy, Branding, Shopify & Content
Butcher Girls
- Client
- Butcher Girls
- Industry
- Premium Meat & Food
- Services
- Brand Strategy
Brand Identity
Shopify Website
Content Creation
Gift Cards & Print
Butcher Girls sells premium meat with a personality that’s hard to miss. They needed a brand that felt crafted and a little cheeky, and an online store that made ordering a great cut as easy as ordering anything else.
We built the identity around an illustrated butcher girl and a deep plum and pink palette, then designed and built their Shopify store and kept the content coming: product photography, social, gift cards and recipe pieces. That foundation also made room for bigger ideas, like ChefBox, the limited-edition chef collaboration boxes.
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Building a brand that needs to look the part?
SOFIA is a creative and performance marketing studio in Bend, Oregon, working with brands across the US and worldwide on identity, Shopify builds, content and paid media.