Built to last.
Built to scale.
Seven years riding strong.
How a full-service digital partnership turned a legacy brand with little online presence into a category leader — and kept it there for seven consecutive years.
A legacy brand with untapped digital potential
Hollywood Racks has been building quality bike racks since 1973. What they didn't have was a digital strategy or the infrastructure to compete online. No meaningful e-commerce presence, no paid advertising, no brand voice built for the web.
Fragmented brand, no online revenue engine
The brand lacked a cohesive identity online and a system to drive consistent e-commerce revenue. They needed senior-level creative and performance expertise — but not the overhead of building it in-house. The challenge: building something that would compound, not just produce a one-time spike.
A full digital department — without the overhead
SOFIA embedded as Hollywood Racks' complete creative and growth team. We rebuilt the brand from the ground up: new identity, new Shopify store architecture, and a content engine across paid, email, and organic channels. Every decision was made around two things — the brand story and the revenue impact.
Seven years of compounding growth
Hollywood Racks went from little online presence to one of the top sellers in their category. Revenue has grown every year for seven years. ROAS has stayed above 6× consistently. Conversion rate and average order value improved as the site and strategy matured. The brand now thrives across all digital sales channels — and the partnership is still going.
"The best agency work doesn't feel like agency work. It becomes part of the brand — indistinguishable from the inside."
Hollywood Racks — Partner since 1973