Event Branding, Web & Content

Utility, by Tilit

Client
Utility, by Tilit
Industry
Hospitality Event
Services
Event Branding
Logo Design
Website Design & Build
Posters & Print
Content Creation

Utility is an event Tilit created for the people behind restaurants: two days in Chicago of chefs, food and the gear that keeps kitchens running. It needed its own identity, separate from Tilit but clearly from the same family.

We drew a bold, arched UTILITY wordmark and paired it with a loud neon green that holds its own on a wall full of posters. Then we built the event website, with the schedule up front and food photography doing the selling, and rolled the brand out across street posters, social content and mobile.

Utility logo in neon yellow-green on charcoal, event branding by SOFIA for Tilit
The Utility Show schedule shown on two phones
Wheatpasted Utility Show posters featuring a chef
Utility Show posters along a city sidewalk
The Utility Show mobile website with food photography
The Utility Show website on a laptop

Next

Building a brand that needs to look the part?

SOFIA is a creative and performance marketing studio in Bend, Oregon, working with brands across the US and worldwide on identity, Shopify builds, content and paid media.

Schedule a call Back to SOFIA