Branding
Underground Book Gallery
- Client
- Underground Book Gallery
- Industry
- Art Gallery & Bookshop
- Services
- Brand Identity
Logo Design
Pattern & Illustration
Signage
Event Posters & Merch
Underground Book Gallery is an art space and bookshop right here in Bend, with art walks, book sales and First Friday shows. It’s a little hidden, a little weird and very much its own place, and the brand needed to feel the same way.
We built a modern, minimal identity from the gallery’s own illustrations and architecture: a clean wordmark under a stair-like mark, and a book-stack pattern that doubles as a texture on posters, bags and boxes. The system flexes from blade signs and storefront posters to First Friday flyers and totes, so every event looks like it came from the same place.
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Building a brand that needs to look the part?
SOFIA is a creative and performance marketing studio in Bend, Oregon, working with brands across the US and worldwide on identity, Shopify builds, content and paid media.