Strategy, Branding & Content

Ponce Construcciones

Client
Ponce Construcciones
Industry
Construction
Services
Brand Strategy
Brand Identity
Logo Design
Stationery & Signage
Content Creation

Ponce Construcciones builds residential buildings, and in construction your reputation is the brand. They wanted to look as solid and organized as their job sites, for buyers, partners and the crews on the ground.

We started with positioning and built an identity around a mark that reads as building façades rising from the ground, in deep navy and a muted olive. The system covers everything a construction company touches: stationery, ID badges, site fencing and safety signage, plus project announcements and social content for each new building.

Ponce Construcciones logo: building façades in navy, brand identity by SOFIA
Ponce Construcciones circular logo badges in navy and olive
Ponce Construcciones project announcement on a phone
Ponce Construcciones ID badge and lanyard
Ponce Construcciones stationery: letterhead, envelopes and business cards
Ponce Construcciones site safety sign on construction fencing

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Building a brand that needs to look the part?

SOFIA is a creative and performance marketing studio in Bend, Oregon, working with brands across the US and worldwide on identity, Shopify builds, content and paid media.

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