Strategy, Branding, Web & Content

Oxbow Van Conversions

Client
Oxbow Van Conversions
Industry
Camper Van Builds
Services
Brand Strategy
Brand Identity
Website Design & Build
Social Content
Events & Print

Oxbow builds custom camper vans for people who’d rather spend the weekend somewhere with no cell signal. They had the craftsmanship and a growing list of happy owners, but not a brand that told that story.

We started with positioning, then built an identity with roots in old road-trip culture: a script Oxbow inside a hexagon badge, a deep forest green with a bright orange accent, plus stickers, pennants and a metal badge that goes on every van. From there we designed the website, ran their social content and made the print for community events like Builders & Brews, all pointing to the same line: let’s find your adventure.

Oxbow Van Conversions logo: script wordmark in a hexagon badge, brand identity by SOFIA
Oxbow stickers, badge and pennant in green and orange
Oxbow pennant on autumn leaves: Let’s find your adventure
Oxbow Builders & Brews event flyer with van illustrations
Oxbow Van Conversions Instagram feed of van builds
Metal Oxbow badge mounted on a van

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Building a brand that needs to look the part?

SOFIA is a creative and performance marketing studio in Bend, Oregon, working with brands across the US and worldwide on identity, Shopify builds, content and paid media.

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