Strategy, Web & Content

MoveU

Client
MoveU
Industry
Fitness & Mobility
Services
Growth Strategy
Website Design & Build
Program Landing Pages
Content Creation
Promo Campaigns

MoveU is an online movement program that helps people fix how they feel, from tight hips to cranky shoulders. Their voice is loud and a little irreverent (Fix Yo Sh!t is an actual tagline), and the website needed to carry that energy while still selling memberships.

We rebuilt the site around the programs, with clear pages for things like hip hinge and shoulder stability, and a sign-up path that works on a phone. Then we took on the content and promo calendar: social posts, program graphics, stickers and seasonal sales campaigns, all in the same red, black and white system so every touchpoint feels like MoveU.

MoveU logo over a runner climbing stairs, website and content by SOFIA
MoveU Hip Hinge program graphic
MoveU Shoulder Stability program on a phone
MoveU social posts: breathe and stretch, join the community
MoveU mobile website on a phone
MoveU website on a laptop
MoveU promo campaign banners for membership sales
MoveU sticker pack: Fix Yo Sh!t and join the community

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SOFIA is a creative and performance marketing studio in Bend, Oregon, working with brands across the US and worldwide on identity, Shopify builds, content and paid media.

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