LuDela

LuDela makes a real-flame candle that you can light, dim and put out with a remote. It’s a new kind of product, so the hard part isn’t making it look good. It’s explaining it fast enough that people trust it and buy it.

We built their Shopify store around that: warm, calm product photography up front, simple icons for features like tilt and touch extinguish, the auto-off timer and the locking remote, and a palette taken straight from candlelight. Then we kept the content going across the site and social, so the store and the feed tell the same story: the future of candlelight is here.