Branding, Packaging & Web

Hudson + Bleecker

Client
Hudson + Bleecker, New York
Industry
Sustainable Fashion
Services
Brand Identity
Packaging & Tags
Website Design & Build
Social Media Content

Hudson + Bleecker is a sustainable fashion brand built on quality and craftsmanship. They needed an identity that could carry that story everywhere a customer meets the brand, from the box and the hang tag to the Instagram feed.

We designed a restrained visual system with a clean wordmark, a quiet palette and packaging that makes the eco-friendly choice feel premium. Then we designed and built their website and carried the same system into their social content, so every touchpoint reads as one brand.

Hudson + Bleecker campaign image of a model in white outside the Guggenheim in New York, with the brand wordmark
Model carrying a blush pink Hudson + Bleecker handbag outside the brand's New York storefront
Hudson + Bleecker wordmark and HB monogram logo on a cream background
Hudson + Bleecker social media post featuring a white vanity bag with a gold chain strap
Hudson + Bleecker storefront signage on a classic New York building facade
Hudson + Bleecker advertising poster on a New York subway platform
Hudson + Bleecker street poster of a model with a black leather tote bag
Custom tissue paper with an embossed Hudson + Bleecker logo pattern
Hudson + Bleecker travel campaign poster featuring a pink handbag
Hudson + Bleecker branded gift box packaging, shown open and closed
Hudson + Bleecker website shown on a mobile phone mockup
Hudson + Bleecker brand color palette in black, grey, olive, raw, beige and white
Animated collage of Hudson + Bleecker handbags and accessories
Close-up of a clear Hudson + Bleecker handbag with red trim and gold hardware
Hudson + Bleecker campaign animation of a model in a white shirt holding a clutch

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Building a brand that needs to look the part?

SOFIA is a creative and performance marketing studio in Bend, Oregon, working with brands across the US and worldwide on identity, Shopify builds, content and paid media.

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