Brand, Shopify & Content
Hollywood Racks
- Client
- Hollywood Racks
- Industry
- Bike Racks & Cycling Gear
- Services
- E-Commerce Strategy
Brand Refresh
Shopify Website
Packaging & Print
Content Creation
Hollywood Racks has been making bike racks for 50 years. We’ve been their e-commerce and creative partner for more than seven of them, working on everything from the brand itself to the Shopify store and the content that sells the product.
We refreshed the logo into a sharper HR mark, built the “Simple. Strong. Secure.” platform and carried it through packaging, the annual catalog, postcards, out-of-home ads and a custom icon set for the site. The Shopify store ties it all together, and we keep it moving with product launches, seasonal campaigns and new content every year.
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Building a brand that needs to look the part?
SOFIA is a creative and performance marketing studio in Bend, Oregon, working with brands across the US and worldwide on identity, Shopify builds, content and paid media.