Anniversary Branding & Content

Hollywood Racks 50th

Client
Hollywood Racks
Industry
Bike Racks & Cycling Gear
Services
Anniversary Brand Identity
Logo Design
Campaign Content
Print & Merchandise

For their 50th year, Hollywood Racks asked us for a brand just for the celebration: something that honored five decades of building racks and still looked like a company that’s moving forward.

We designed a 50th anniversary mark built on slanted lines that read as speed and constant movement, then carried it into social content, posters, print and merch, from tees and mugs to in-store displays. After seven-plus years running their e-commerce, it was a chance to help a long-time client celebrate a milestone in style. See our ongoing Shopify and brand work for Hollywood Racks.

Hollywood Racks 50th anniversary logo designed by SOFIA, with slanted lines suggesting speed and movement
Black-and-white social post celebrating 50 years of Hollywood Racks, featuring the anniversary mark
Hollywood Racks 50th anniversary bus-shelter poster and mobile social mockup
Red Hollywood Racks 50th anniversary print folder with branded collateral
Hollywood Racks 50th anniversary merchandise: branded tee, mug and bike rack

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SOFIA is a creative and performance marketing studio in Bend, Oregon, working with brands across the US and worldwide on identity, Shopify builds, content and paid media.

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