Strategy, Web & Content

DazzleBoxx

Client
DazzleBoxx
Industry
Creative Talent Platform
Services
Brand Strategy
Brand Identity
Website Design & Build
Launch Campaign
Content Creation

DazzleBoxx connects people with creative talent: musicians, dancers, photographers, filmmakers and more. It had to feel exciting to the artists on the platform and trustworthy to the people booking them.

We shaped the positioning around one idea, Open Creativity, and built a brand to match: a box mark that opens up, a deep purple base with warm, glowing gradients and arched frames that put the talent front and center. Then we designed the website and created the launch content, from billboards and transit posters to social posts.

DazzleBoxx logo on deep purple with glowing gradient orbs, brand identity by SOFIA
DazzleBoxx brand collage with arched frames and city imagery
DazzleBoxx website shown on a laptop
DazzleBoxx website homepage featuring creative talent
DazzleBoxx category icons for music, dance, photography, film and more
DazzleBoxx talent portrait framed by purple arch graphics
DazzleBoxx transit poster in a subway station
DazzleBoxx social post with a performer silhouetted in an arch
DazzleBoxx street banner on a lamppost
DazzleBoxx billboard reading Open Creativity, Open DazzleBoxx
Wall of DazzleBoxx posters with a passerby

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Building a brand that needs to look the part?

SOFIA is a creative and performance marketing studio in Bend, Oregon, working with brands across the US and worldwide on identity, Shopify builds, content and paid media.

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